Wet For Her was founded in June 2009 in Paris, France. Owner and CEO Alice Derock was disappointed to discover that the sex toy industry was limited when it came to non-phallic sex toys for the lesbian and queer community. There was of course a variety of pleasure products for women, but there were not many aimed at queer women. It was this that inspired Alice to create products specifically for lesbians and queer women. The first of these was the Two Finger Extender, a clever ergonomic extension toy that provided extra length to the fingers. It was released to broad acclaim and received numerous industry awards.